Description: Bill Me Later approaches potential high-end clients by inviting them to view a custom micro-website, hoping to lead the merchant to contact Bill Me Later for more information about implementing the solution into their retail checkout process. This micro-website, created especially for Ann Taylor, leads the viewer through a “timeless to modern” story by communicating how simple it is for Ann Taylor’s customers to use the Bill Me Later checkout solution. It also points out how profitable and easy it is for Ann Taylor to implement the Bill Me Later solution into their existing e-commerce or retail kiosk checkout systems. Because the end-product was to be viewed by potential C-Level Ann Taylor executives, I meticulously examined the message, strategy, layout, and function to ensure success.