Description: Selling products online is vital to the success of most businesses today. This online store was built using a robust and highly flexible e-commerce system allowing products to be updated, added, or swapped as frequently as trends change. The products are associated with multiple groups or categories, making them easy to find. Customers may type a keyword for a product through the site-wide search application or navigate by choosing the product category or specific brand. There are many options to explore when building an online store. Strategic planning and communication are two elements that help make any integration and execution go smoothly.