Alana Marxen | Interactive Design & Development

Who I Am

I am a graduate from Northern Arizona University with a Bachelor of Fine Arts in Visual Communication with an Emphasis in Computer Imaging. I have worked for prominent interactive agencies throughout my career. I have helped lead the industry in designing, developing, and deploying award-winning online marketing strategies. My specialty is breaking the boundaries of ordinary design and development by crafting uniquely branded and fully customized solutions. The websites I create offer full control of content through the use of content management systems, including online stores built on e-commerce platforms. My main goal is to create visually engaging, meaningful, highly-usable, and impactful user experiences.

I strongly believe in following four vital components when developing initiatives for any client: strategy, concept, design, and craft. I understand that design is an active process in which many different solutions can be created. Understanding the client's needs and goals is important to any successful design. I also believe design solutions must be relevant to stated objectives and clear in the communication of messages. I strive to provide the best visual communication solutions to fit my client's needs.

What I Do

Interactive & UI/UX Design
Website Design & Development
CMS Integration
E-Commerce Integration
SEO/SEM
ReactJS Web Apps - View ReactJS Credential
Website Analytics
Email Marketing
Art Direction
Advertising
Print Design
Identity & Collateral

How I Do It

Adobe Creative Software/Figma/Sketch
Various Content Management Systems
Atom/Nova/Git
HTML 5/XHTML/XML
CSS3/LESS
Bootstrap
JavaScript/jQuery/AJAX
React.js
Node.js
Rest API
MySQL
Basic PHP/ASP.NET/JSON

Who I've Designed & Developed For

Allergan
Valley Perinatal Services
Medical Diagnostic Imaging Group
Vascular & Interventional Physicians
BSM Consulting
Advanced Medical Management Solutions LLC
Phat Rides USA, Electric Bikes Of Scottsdale
Pacific West Companies
Eagle Gate College
Marriott
Big Valley Honda
Reno-Sparks Convention & Visitors Authority
& many more